About us

SINCE
2012
About Assured 1st Heating & Air
A Black-Owned, Family HVAC Business Built on A1 Service
Assured 1st Heating & Air is a Black-owned, family-run business, proudly serving Atlanta and communities across Georgia with reliable heating and cooling solutions since 2012. Founded by Salim Shakir II, a licensed HVAC technician, our company was built on values of integrity, determination, and high-quality service. Salim’s motto is simple but powerful:
“Leave every customer with an A1 experience.”
We don’t leave until your space is blowing snowballs — that’s the Assured 1st promise.

Our Founder’s Journey: From Childhood Inspiration to Licensed Expert
Salim Shakir II was introduced to the world of HVAC at a young age by his father, Salim Shakir, a skilled technician who passed down his knowledge and work ethic. Working alongside his father for years, Salim developed a deep respect for the trade and a love for solving problems with his hands.
After graduating from Dekalb Technical College in 2011 with a Diploma in Air Conditioning Technology, Salim knew he was ready to take his career to the next level. But the road wasn’t easy.
To become a state-licensed HVAC technician, Salim had to invest in books, review courses, and state testing fees, totaling around $2,500 — all out of pocket. That sacrifice paid off when he passed the exam, earned his license, and officially launched Assured 1st Heating & Air in 2012.

Built on Hard Work, Fueled by Determination
Assured 1st Heating & Air wasn’t built overnight. It took grit, personal investment, and long nights to grow from a one-man operation into a trusted HVAC company serving all of Georgia.
Today, we have a team of certified, highly motivated technicians who share the same drive and commitment to excellence. Every member of our crew is trained to solve even the toughest HVAC problems — and we do it all with a positive attitude and a dedication to customer satisfaction.
“We’re not just fixing systems. We’re earning trust, building relationships, and keeping Georgia cool.”
— Salim Shakir II
What We Believe In
At Assured 1st, we operate on a set of values that guide every service call:
- Respect for your time and home — We arrive on time, work clean, and treat your space like our own
- Transparency and honesty — No upselling, no guesswork, just straight answers and fair pricing
- Top-tier workmanship — Whether it’s a new install or a simple tune-up, our work is built to last
- Family-first service — We believe in building community and treating every customer like family
Our Services
We provide a full range of residential and commercial HVAC services throughout Atlanta and across Georgia:
- HVAC Installation (new systems & replacements)
- HVAC Repair (fast, reliable troubleshooting & fixes)
- HVAC Maintenance (preventive care to extend system life)
- Residential HVAC (home comfort solutions)
- Commercial HVAC (business-ready climate control)
We’re available 24/7, and we work with all major brands including Carrier, Trane, Lennox, and Rheem.

Come Get Serviced by Assured 1st — Where the Service is A1!
We take pride in delivering exceptional HVAC services that go beyond expectations. Whether you're dealing with a sudden breakdown, planning a system upgrade, or just need seasonal maintenance, we’re ready to help 24/7.

